Case Studies
Real results from real engagements. Every case is anonymised, but the numbers and methods are genuine.
Ran performance marketing and measurement for one of the largest home retailers in Greece and Cyprus. Aligned bidding, feeds and creative across both markets, with reporting that finance, category and marketing teams all trust.
Long-term partnership on performance media and analytics for a flag-carrier airline. Built measurement that handles multi-leg journeys, ancillaries and route seasonality — and turned it into briefs the buying teams could action weekly.
Rebuilt the tagging stack and attribution view for a top sports & fashion eshop. Server-side GTM, consent-mode and a clean event taxonomy restored signal lost to privacy changes and unlocked smarter bidding.
Performance media and analytics support for a nationwide grocery eshop with millions of weekly sessions. Feed quality, basket-level reporting and incrementality testing replaced gut-feel budgeting with defensible decisions.
Agencies and university institutions regularly bring us in to teach digital marketing, analytics, GTM and attribution. We run practical, opinionated programmes — from agency bootcamps to university seminars — built on real top-tier client work, not abstract theory.
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